Intermedia has appointed a new chief marketing officer while its chief revenue officer is leaving to pursue another career opportunity.
Scott Anderson, previously with Sitecore, is the company’s new CMO, charged with leading all aspects of Intermedia’s integrated marketing efforts as the company advances into its next phase of growth. The company provides cloud communications and collaboration to SMBs and the partners that serve them.
Jim Kruger was Intermedia’s last CMO and he left the company at the end of 2017.
“Scott is exactly the right marketing leader to help us continue to grow adoption of our all-in-one communications and collaboration platform, Intermedia Unite, and further accelerate our leadership as a UCaaS and channel-first company,” said Michael Gold, Intermedia’s CEO. “He has customer advocacy in his DNA and a proven track record in marketing strategy, brand and digital transformation. I know Scott will have an exceptional impact on Intermedia, our partners and our customers.”
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Anderson was SiteCore’s CMO, and served in executive marketing roles at Hewlett Packard (now HPE), Sun Microsystems (now Oracle), Bazaarvoice, Weyerhaesuer and CNN International.
“I can’t imagine a more exciting opportunity than what I’m seeing at Intermedia,” Anderson said. “The company already operates a solid business across multiple high-growth categories. I’m even more energized by the innovative plans to expand services for the SMB business community and its partners. I’m thrilled to work with the great team at Intermedia to bring the company’s inspiring vision to life.”
In addition, Eric Martorano is leaving his role as CRO to pursue a new career opportunity as CEO of a customer life-cycle software company. His new company will be announced at a later date and is not competing with Intermedia. Chief operating officer Jonathan McCormick will serve as interim CRO. McCormick is a “driving force behind reshaping and restructuring Intermedia’s business to optimize operations across the entire organization and works closely with sales to maximize opportunities for its partners and their customers,” according to the company.