The Arizona-based master agent/distributor on Monday joined the vendor’s strategic channel partner program. 8×8 expands its partner and customer base by adding a master agent, and PlanetOne adds a highly touted supplier of contact center and cloud-based communications. 8×8 made its new communications platform generally available earlier this summer.
The vendor said that it’s doubling down on building a “best-in-class” partner program. That’s one of the reasons former CenturyLink channel chief John DeLozier joined the company in July.
“We are making significant investments in both our people and our partners because the channel is an important growth driver for 8×8’s leadership in the $40-plus billion enterprise communications market,” said Bill Corbin, 8×8’s senior vice pesident of channels and alliances. “With PlanetOne, we have formed a strong business partnership that allows their agents to accelerate revenue opportunities. Their agents will help companies shift from on-premises communications, often across multiple communications vendors, to consolidate on one cloud communications platform that increases both operational efficiency and revenue growth.”
The new 8×8 X Series platform combines a collaboration and communications suite with contact-center capabilities. The offering can personalize customer engagements and “optimize smarter customer outcomes” via its analytics and insights.
PlanetOne founder and CEO Ted Schuman says his company’s subagents can provide much needed guidance to enterprise and mid-market businesses that want to migrate their operations to the cloud.
“The opportunities are limitless and profitable for partners willing to invest in the cloud to deliver valuable services their clients need to improve business performance,” Schuman said. “We are excited to add the industry-leading 8×8 X Series to the PlanetOne portfolio. By combining communications, collaboration and contact center on one integrated platform, our partners can develop complementary data services that provide companies deeper business insights to transform both the employee and customer experience.”
Founder and CEO Ted Schuman of @planetonecomm shares his vision and excitement about partnering with 8×8. Read more in today’s partnership news.
— 8×8 (@8×8) September 10, 2018
PlanetOne has expanded its personnel this year and added expertise in specific areas like cloud. Meantime, 8×8 is battling rival vendors RingCentral and Mitel – as well as Verizon – for the top share of the UCaaS market.