Cybersecurity company Cyren just unveiled its first global partner program aimed at providing resellers, MSPs and distributors with an opportunity to predictably grow recurring revenue streams through 100 percent cloud security products.
Following Cyren’s strategic distribution agreement with Arrow Electronics, the GoCloud Partner Program is multi-tiered and includes a mix of support, incentives and technical enablement, as well as sales cycles averaging 45-60 days. Partners will have access to sell Cyren’s complete suite of internet SaaS security products, including email security, web security and domain name system (DNS) security.
Dan Maier, Cyren’s vice president of marketing, tells Channel Partners the program expands on the base his company has built during the past two years in Europe.
“Our goal was to create a globally consistent program with regional flexibility,” he said. “Cyren is a channel-first company, and we needed to create a strong foundational program to anchor the expansion of our partner ecosystem. A key part of this new program is to leapfrog other vendors by providing a state-of-the-art new program supported by a partner portal that takes away a lot of the friction and overhead burden that partners experience with traditional channel programs. So our program is relatively simple and achievable, as well as financially rewarding for partners.”
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The newly launched partner portal includes numerous features including a personalized channel experience, online training and certification, comprehensive deal registration, a library of content and sales tools, and more.
Many traditional channel programs have “onerous, heavyweight” certification and training components that require “significant and expensive” commitments of time and money by partners, Maier said.
“Cyren’s GoCloud program is 100-percent online, and partner personnel can complete the training at their own pace and timing,” he said. “In addition, because Cyren products are 100-percent cloud-based, much of the infrastructure complexity of delivering cybersecurity products is eliminated (which also makes the products quick and easy to deploy).”
Cyren’s marketing and selling tools are designed to help partners educate their customers and generate demand, ranging from co-brandable data sheets and cybersecurity research reports, to webinars-in-a-box that allow partners to run marketing campaigns to promote cloud security and Cyren products, Maier said.
“We built the GoCloud Partner Program with three fundamental goals in mind,” said Lior Samuelson, Cyren’s chairman and CEO. “First, to recruit key partners that are focused on offering cloud security products to their customers as a priority. Second, to provide sales and marketing-enablement tools that help partners sell cloud security effectively and profitably. Last, and most important, to reward partners by adding profitable cloud security solutions to their portfolio. Cyren products arm partners with powerful email and web security solutions that simultaneously deliver speed of detection and breadth of protection — along with program support that enables rapid success.”