CompTIA: Young Talent Want Tech-Savvy Employers


Technology is playing a bigger role than ever in attracting a talented labor force.

CompTIA‘s latest study shows that while the various generations in the workforce share several key characteristics, clear dividing lines are forming around technology.

The “Managing the Multigenerational Workforce” report found that the technology in a company’s office influences job preference for 71 percent of millennials and 66 percent for Generation X, but it only was a factor for 53 percent of baby boomers. Considering that millennials – born between 1980 and 2000, recently becoming the largest subset of the workforce (at 56 million according to CompTIA) – these findings present a wake-up call.

QuoteWerk's Jessie Devine

QuoteWerk’s Jessie Devine

Good technology is not just for companies that sell technology. Your employees demand it whether you make computers or not.

The study found that approximately 60 percent of millennial workers rated their employer as net positive in “tech savviness,” compared to 38 percent of baby boomers.

Jessie Devine, whom CompTIA recently honored as a 2018 ChannelChanger, says the younger generations prefer employers that “embrace innovation and technology in the workplace.”

“The millennial generation doesn’t settle for the status quo,” said Devine, who works for QuoteWerks and is a member of CompTIA’s Future Leaders group. “We are constantly looking for new ways to become more efficient with our time, which directly impacts our productivity.”

The study noted that more than half (51 percent) of millennials are using online or cloud-based tools for writing and spreadsheets, while one-third (33 percent) of baby boomers ventured off-premises. Slack and Dropbox were two examples of popular applications among the young’ns.

That doesn’t mean the older generation is indifferent to technology.

CompTIA reported that older workers are more interested in their company’s technology becoming easier to use. And it’s worth noting that Gen X’ers (b. 1960-1980) were only five points below millennials regarding the influence of technology on job preference.

And even baby boomers and millennials could agree on a few things.

“Across generations, employees are looking for financial security, rewarding work that they feel passionate about, and some level of work-life balance,” said Anna Matthai, CompTIA’s senior manager, research and market intelligence.

The study asked its 1,000 respondents why they work. Half (51 percent) chose feeling passionate about their job and having a balance between work and life (49 percent), but the biggest reason was to achieve financial security — chosen by 65 percent of the respondents.

Bombshell: People like money.

CompTIA has come out with interesting studies this year on the IT industry, as well as technology in general. Carolyn April authored a report on diversity in the tech workplace which made the rounds.

We’ve endeavored to research the generational trends that might influence how vendors and their partners better serve business customers. One trend is the distinct difference between how the three generations go about buying technology.

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