Blue Jeans Network Enriches Partner Program Based on Customer Demand

Video Conference

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BlueJeans Network, the provider of an interoperable cloud-based video-conferencing service, on Wednesday said it will strengthen its partner program based on increasing customer demand for its BlueJeans Meetings, BlueJeans Rooms and BlueJeans Events offers.

The company is looking for partners who adopt a strategy to migrate customers from legacy conference solutions to the vendor’s cloud platform. BlueJeans is making new investments in these partners via additional benefits and incentives.

BlueJeans' George Mogannam

BlueJeans’ George Mogannam

“We worked closely with our partners and listened to their feedback to build a program that extends beyond referrals to give partners more control as well as the ability to generate additional revenue and margin, said George Mogannam, chief revenue officer at BlueJeans Network.

The company saw an uptick in customer interest – 280 percent revenue growth in its last fiscal year – when it integrated its technology with Dolby Voice technology, Workplace by Facebook and Microsoft teams.

“It is clear that enterprises increasingly expect BlueJeans to work across all our [technology] partners to solve the challenges of the modern workplace,” Mogannam said.

The company is tying the new and significant partner program enhancements to partners who successfully sell BlueJeans Rooms and who use the complementary solutions of its alliance partners, including Dolby, Facebook, and Microsoft, among others, BlueJeans said.

  • Incentives include a new tiered program with strong margins for seriously invested partners; deal registration; and rebates that are based on targets.
  • Investments that BlueJeans is making to improve partner success include new training and certification; presales support; a partner advisory council; and access to a BlueJeans partner portal that provides access to sales tools, training, deal registration and deal tracking.
  • Marketing benefits include access to market development funds (MDF), marketing qualified leads and campaign assets.

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