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Rackspace Taps SkyTV Founder, McAfee Alum as New CMO

Marketing

**Editor’s Note: Click here to see which channel people were on the move in April.**

Rackspace has appointed tech vet Mark Bunting as its new chief marketing officer, directly responsible for global marketing strategy and all aspects of the marketing organization including communications, brand, advertising, creative, digital, field and channel marketing.

Bunting joins the executive leadership team led and built out by CEO Joe Eazor during the past year. Under Eazor’s leadership, Rackspace is poised to “continue its transformation as one of the industry’s broadest providers of IT and professional services across applications, data, security and infrastructure,” the company said.

Rackspace's Mark Bunting

Rackspace’s Mark Bunting

Bunting will be based in the company’s San Antonio and Austin, Texas, offices.

“I’ve been a customer of Rackspace for years and have always been amazed by the company’s commitment to what it rightfully calls ‘Fanatical Experience,’” he said. “As one of the world’s leading providers of cloud-ready IT solutions, we see infinite opportunity at Rackspace to continue to help all enterprises, big and small, realize the full potential of their IT investments. I’m honored to be a part of the next incarnation of this innovative and dedicated organization.”

Bunting brings more than 25 years of experience as a technologist, author, TV personality and influencer to the role. He has served as interim CEO and CMO at various technology companies where his experiences ranged from driving traditional marketing strategy and deployment, to sales and marketing organizational restructure, to agency and personnel selection and team building. He also has held acting C-suite roles at Apollo Education and McAfee, and currently serves as a mentor to numerous technology startups at the Texas-based accelerator Capital Factory.

In addition to his experience in the C-suite, Bunting is a recognized TV personality on the topic of demystifying technology and has appeared on numerous programs. He also founded numerous digital and media brands, including SkyTV, which was sold to Ziff-Davis.

“I’ve known and worked with Mark for years, and am excited to have him formally on board,” Eazor said. “His appointment to CMO, in combination with the recent additions to the Rackspace executive team, serves as a signal to the market that we’re ready to drive Rackspace forward as a digital transformation leader.”


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