UCaaS Suppliers RingCentral, Vonage, Windstream, CallTower In the Hot Seat

Cloud UC

… kind of sales because your classic connectivity agent of the world [isn’t] just selling circuits anymore — so it’s truly a solutions sale and fixing business problems.”

The suppliers are “all the same, but yet they’re all still different, and people have to pick someone that they’re comfortable with,” Stark said.

“As them being as close as they are to each other in similarities, there [are] going to be differences behind the curtain,” he added. “As an agent and a salesperson, when you can sell a product that typically adds revenue every year without doing anything, that’s a big deal. You sell a 25-seat deal today and you go add to that – other features, functionality, more people – and that revenue should continue to grow while (other revenue) on the connectivity side goes down every time you have to renew it on the bandwidth side.”

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