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CHANNEL PARTNERS CONFERENCE & EXPO — Avant Communications announced two partnerships this week.
The master agent, which bills itself as an enablement company, has joined the TPx Communications national channel-partner program. The agreement gives Avant access to the TPx portfolio of managed IT, connectivity and unified communications services.
Jim Delis, TPx senior vice president of national channel development, said the two companies’ leadership and goals align together well.
“We are very happy to have started our partnership with Avant,” Delis said.“It’s a fast growing company with forward-thinking leadership and strengths that match up perfectly with TPx’s managed-services products and national expansion objectives. We expect our partnership with Avant to foster great growth together.”
Drew Lydecker, Avant’s co-founder and president, pointed to TPx’s ongoing national expansion, which has consisted of hiring numerous regional channel managers in addition to building a national channel leadership team.
“TPx is expanding fast nationally as a managed services provider and offers a competitive suite of cloud-based solutions that are a natural fit for Avant’s portfolio,” Lydecker said in an interview at the Channel Partners Conference & Expo. “TPx’s solution set and aggressive expansion are well aligned with our strengths and growth objectives, and we’re looking forward to developing a mutually beneficial and long-lasting partnership.”
Avant is also expanding. The company announced increased operations in the U.K. and Canada in January and last month promised an enlarged presence in the South Central region. Rick Reed joined as senior director of channel sales for the region, working alongside senior partner manager Jacqueline Duffy.
“We think Texas and that entire region is just poised for Avant and what we’re doing. We’re going to make the right investments to bring in people like Rick and Jackie to just explode,” Lydecker told Channel Partners.
Avant also announced a partnership with Virginia-based BluLogix. BluLogix has a software-as-a-service platform for billing management. Avant partners can now send multiprovider invoices to customers and consolidate their billing process.
“As digital transformation progresses, the old monetization models begin to break down and a new way of thinking is key to remain competitive,” BluLogix CEO Tim Cook said. “This partnership is just that – it provides the channel partner community a new way to brand themselves, strengthen their relationships with their customers and build profitable monetization models – which are all imperative for success.”
Avant released the results of its Cloud Channel Survey on Tuesday. The study identified two groups of partners: one that “leans forward” into new technologies and another that relies mainly on traditional data network and voice services.
Some of new technologies proving to be differentiators are software-defined wide area networking (SD-WAN), (UCaaS), security as-a-service (SECaaS) and infrastructure as a service (IaaS). SD-WAN will have the fastest growing adoption rate in the next two years, and the four previous technology types all had higher revenue than data and voice.
Lydecker says that doesn’t mean data and voice are out of the picture. The winners will sell them in addition to SD-WAN, UCaaS, SEaaS and IaaS.
“What we found that was so unbelievably interesting is for that people that primarily focus on those core areas, selling traditional data networks and traditional voice was table stakes,” he said. “They just did it every time they sold any of those next-gen IT technologies.”
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