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Datacenter.com, a Netherlands-based international data-center colocation provider, has launched a new partner program to expand its global footprint, and specifically is targeting the United States with a data center coming to the Dallas, Texas, area.
The company paid more than $500,000 for its domain name while introducing a flexible month-to-month colocation subscription model three months ago. The new program is designed to allow partners to package their own offerings with Datacenter.com’s carrier-neutral and cloud-neutral colocation services designed for contractual and technical flexibility in Amsterdam, one of the main internet hubs in Europe.
Jochem Steman, Datacenter.com’s CEO, tells Channel Partners his company should be able to announce the deployment and opening of the Dallas data center location soon. The company is planning to expand its reach into other regions, but “America will come first,” he said.
“Datacenter.com will be recruiting channel partners in the United States,” he said. “Our newly launched channel program provides cloud service providers (CSPs), MSPs, SIs and IT consultancy firms alike in this region with four types of partner options, which ranges from a referral partnership to an elite partnership with joint go-to-market options and collaboration based on equality. We will never compete with these elite partners nor with other channel partners; we work closely with these channel partners instead to jointly win projects while planning to offer the best total data-center solution to the end user.”
Within the elite partner program option, for example, Datacenter.com offers co-branded sales and marketing enablement to drive opportunities that are closed together, Steman said. The company offers these partners dedicated technical resources to help them design customized solutions for their customers.
“We’ve also included sales and bid-management support, for example, while marketing opportunities embedded include partner/customer visits to our facilities, joint press releases, and more,” he said.
Datacenter.com has scheduled the rollout of several large-scale, flexible colocation data centers around the world in the coming years.
“We sure have big plans for the U.S. and Canadian markets, yes indeed,” Steman said. “The United States and Canada are on top of our list. Our soon-to-be-deployed U.S. facility will definitely appeal to the ultimate flexibility requirements of CSPs, MSPs and SIs, but so does our recently opened data center in Amsterdam. Featuring month-to- month contracts, Datacenter.com AMS1 provides them a truly on-demand colocation environment while able to act as a good springboard to the Asian markets.”
The global data center colocation market is expected to grow from $31.5 billion last year to $62.3 billion by 2022, at a compound annual growth rate (CAGR) of 14.6 percent, according to MarketsandMarkets. The growing requirement for scalable data centers, reduced overall IT expenditure, and the growing data center complexities are the major market drivers.