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The program is designed to allow VARs and service providers to work in partnership with Silobreaker to build a profitable practice based on its products and services, which aggregate, analyze and contextualize open-source digital information. More than half of Silobreaker’s business originates from the United States and Canada.
Kristofer Mansson, Silobreaker’s CEO, tells Channel Partners that in order for his company to meet its growth plans, tapping into the channel and using channel partners to extend its reach was the next logical step.
“We were looking to increase our transactional business and we realized that strategically the channel would help us achieve this goal,” he said. “Silobreaker established a presence in the United States in 2014. Since then we have been working with a select group of trusted U.S. partners to develop our channel program in the region. One of the goals of this new program is to recruit even more partners globally, including the United States and Europe. Overall, we expect to have around 20 partners in the United Kingdom and North America by the end of the year.”
In addition to full access to Silobreaker’s portfolio of tools and visualizations, key benefits of the partner program include: three levels of partnership to provide partners with a level of engagement best suited to their individual requirements; dedicated marketing support and flexible training; a partner portal; partner revenue security; and additional sales and technical resources.
“Silobreaker offers a new opportunity for partners to access and resell a cybersecurity product that the traditional IT security industry is struggling to meet demand for, as they have hardly any experience in speaking to the ‘why’ behind an attack,” Mansson said. “Understanding how a company’s reputation may prompt attacks, the motivations behind a hacker group, or how a new attack type is promoted on social media, requires analysis of unstructured data. Analyzing, contextualizing and finding meaning in unstructured/soft data is what Silobreaker was built for. The key is to recognize that intelligence is as likely to come from soft data as it is from structured threat information, and this is the opportunity that our products and services deliver to partners.”
“As a global provider of IT products and services, SHI is constantly evaluating new and innovative technologies that meet the changing needs of our customers,” said Ed McNamara, director of communications and marketing for SHI International. “SHI’s emerging partners team spotlights disruptive vendor technologies and services, which put Silobreaker onto our radar. We are now successfully providing Silobreaker’s SaaS-based security intelligence tools to many customers. SHI is excited about the year ahead and enthusiastic that the new channel program is designed to help the channel accelerate the delivery of solutions utilizing Silobreaker technologies.”