Salesforce Unleashes Essentials for Small Businesses

Small Business Owner

… a complete view of their customers—including activity history, key contacts, customer communications and internal account discussions—in one place and accessible from any device using the Salesforce Mobile App.

In addition, reports and dashboards make it easy to keep track of company performance. By increasing efficiencies in the sales process, reps will have more time to spend building customer relationships.

“Sales Cloud Essentials is a great place to start if you’re new to CRM,” said Kenny Hodge, director of business development at Handstand Innovations. “The setup assistant was incredibly helpful, making the product feel intuitive, easy to customize and powerful for sales right out of the box. Now we can turn our data into action and easily add new functionality as we grow.”

Service Cloud Essentials

Service Cloud Essentials makes it easy for small service teams to set up their helpdesks instantly and provide customers with faster, more personalized customer service. With the Lightning Service Console, service agents have a 360-degree view of every customer interaction in one unified desktop view, ensuring they’re equipped with the context needed to resolve issues faster, with greater accuracy and from a single location—whether customers reach out via phone, email, Twitter or Facebook. In addition, the Service Cloud Mobile app will empower agents to provide personalized customer service from anywhere.

“As a small business, our support team often needs to answer sales-related questions in addition to typical customer support questions,” said Justin Mauldin, customer support advocate at TrackVia, Inc. “I really like that Salesforce Essentials provides a comprehensive view of customers, with sales and service data in one place, so that support reps can easily access the information they need to deliver fast and personalized service.”

Additional Comments on the News

“The adoption of new technology can contribute to bottom line growth, but for smaller companies, setting up a CRM can seem overwhelming,” said Rebecca Wettemann, VP Research, Nucleus Research. “Salesforce Essentials will help small businesses accelerate time to value with an out-of-the-box sales and service CRM that makes it easy for them to get started fast and acquire, manage and service more customers.”

“Small businesses are the cornerstone of innovation and economic growth,” said Marie Rosecrans, SVP of small business marketing at Salesforce. “That’s why we’re so excited about Salesforce Essentials and the opportunity to help every small businesses tackle the unique needs and challenges they will face as they grow.”

Pricing and Availability

  • The Salesforce Essentials apps—Sales Cloud Essentials and Service Cloud Essentials—are available today and priced at $25 per user per month.

Additional Information

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Source: Salesforce

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