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Immuta, the data-management platform provider, is rolling out its new global partner program with 10 new partners, such as Klarrio, Xpertex Analytics, Anexinet, Sila, Sage Solutions Consulting and Yash Solutions.
Key features of the new program include Immuta Partner Council membership, opportunity registration, lead and MDF matching, training and access to Immuta’s Center of Excellence demo program. The company also recently announced major technology partnerships with companies in machine learning and data analytics, including DataRobot and Dataiku.
Andrew Gilman, Immuta’s chief customer officer, tells Channel Partners multiple factors prompted the need for the program, including market trends, customer demand, the “opportunity it would provide partners to add significant value,” and company growth.
“Last month, we announced that Immuta has grown more than 260 percent year-over-year,” he said. “We’ve been engaging with partners for a while, and based on those conversations, saw an opportunity for new partners to participate in the shift from an application-centered enterprise to an algorithm-centered enterprise that’s we’re seeing right now.”
Immuta partners range in size from smaller businesses with expertise in specific verticals such as life sciences and health care, to bigger organizations in the finance industry, Gilman said.
The new program is geared toward: infrastructure partners that range from traditional infrastructure resellers to organizations investing in data science programs; consultant-type partners that specialize in data and analytics, and typically are trying to build out their technology stack; and other technology companies and vendors.
Training is an integral part of the program in terms of helping partners gain domain expertise related to Immuta’s functionality, and broader customer concerns around governance and compliance, especially with the General Data Protection Regulation (GDPR) taking effect in May and updated Health Insurance Portability and Accountability Act of 1996 (HIPAA) regulations, Gilman said.
“A big issue for partners is how to stay relevant, which oftentimes boils down to maintaining trusted-adviser status as customers invest more in data science, artificial intelligence (AI) and machine learning,” he said. “As a data-management company, our partner program allows us to act as a bridge between the algorithm-driven enterprise, and the data and analytics investment wave affecting our partners.”
If a partner has been focused on selling application business intelligence, and wants to invest more in machine learning and data science, “we will help your organization build out programs to accomplish that as an Immuta partner,” Gilman said.
“The same can be said for our traditional enterprise infrastructure partners who need to maintain trusted-adviser status and relevanc[e] as more applications move to the cloud,” he said. “A partnership with Immuta gives them an opportunity to continue helping customers through this new investment wave.”
Last fall, Immuta unveiled its second-generation platform. It makes virtual views of data available in a self-service fashion, while applying and enforcing corporate and regulatory policy controls on data as it’s being used.
“Immuta is the perfect fit for our customers in government, banking and other regulated sectors,” said Graham Wild, Xpertex’s director. “As the deadline for GDPR looms, these organizations need to clearly demonstrate that their big-data and machine-learning activities are fully compliant. Immuta is the only platform that fully automates the data-management process and allows our customers to actually accelerate their analytics programs, while meeting complex and dynamic governance obligations. Immuta will enable us to continue to provide our customers with a full range of solutions to help them achieve and maintain compliance.”
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