Datto Lays Out 2018 Growth Plan

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… DattoCon 2018, June 18-20 in Austin, Texas. This year’s DattoCon event combines with the Autotask Community Live conference. The DattoCon EMEA conference, later this year, will also feature a combined event.

Because the partner program is considered one of the test points for how Datto partners experience working with the company, the work to integrate the two separate partner programs will be done in pieces. Datto is bringing the referral program to all partners in the first quarter. The second part of integrating the two separate programs is merging the platforms — which is underway.

“We have a marketing and automation platform under the covers for our partners. Datto had one and Autotask had one, and we’re bringing them together. The merger of the platforms, the naming … the goal is to have this complete by DattoCon,” said Richards.

While no vendor likes to talk about disruption of the brand to their partners or customers, merging two companies is disruptive. Datto, says Richards, is working slowly to complete integrations, including the two separate websites, to avoid this.

Rob Rae, vice president of business development at Datto, continues to represent the face of the channel at the company. Len DiCostanzo, who held a similar role at Autotask, works with Rae.

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