If we have to place it within a trend, it could signal a move from Sprint to build its customer base. Suby says the carrier has been evolving its market strategy. The company recently launched a new initiative to build relationships with government agencies.
“What we’ve seen over time is that Sprint has consolidated its focus on customers that they’ve built, and they have quite a number,” he said. ” … But over the years that new customer acquisition mode — they’re putting greater emphasis on it.”
Security team-ups with Zscaler and Samsung help Sprint not only address IT staffing challenges but helps shore up its existing customer base.
“What you’re seeing in the relationship with Zscaler is, [Sprint] wants to build out [its] service portfolio, first and foremost, to deepen [its] relationship with existing customers. And then with that, it allows them to go pursue new customer acquisition,” Suby said.