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Anomali Expands Partner Program with New Channel Chief On Board

Threat Intelligence

**Editor’s Note: Click here to see which channel people were on the move in January or here for our most recent list of important channel-program changes you should know.**

Threat intelligence provider Anomali is picking up the pace of its channel partner program under the guidance of Darren Gaeta, who has been named vice president of worldwide alliances and channels.

The program has relaunched as the Anomali Cyber Pillar Acceleration Partner Program. The company plans to expand relationships and engage with new markets.

Anomali's Darren Gaeta

Anomali’s Darren Gaeta

Gaeta joined Anomali in November after a five-year run in various top channel roles at Securonix. Before that, he was HP Enterprise Security Products’ North America alliance director. He tells Channel Partners that Anomali recently closed a $40 million series-D funding round and a large part of that funding will be devoted to growing the business both internationally and domestically.

“Building a strong channel partner program will be part of that effort,” he said. “We see the program as key to our mission of democratizing threat intelligence. The additional sales channel will bring our technology to a broader audience and make the solutions easily accessible at all levels of business.”

The expansion will be based on Gaeta’s four-pillar strategy of reaching SIs, resellers, MSSPs and technology partners in the United States and globally. Current partners include such companies as Accenture, Guidepoint Security, Verizon, AT&T and Telstra.

“Part of the Anomali mission is to make quality threat collaboration and management accessible to everyone,” Gaeta said. “The industry is currently facing a shortage of qualified cybersecurity professionals and [is] hungry for a solution that provides automated, reliable, real-time results. Through the revamped partner program, Anomali will be able to reach new partners in new markets — increasing threat-detection capabilities, and, ultimately, creating endless possibilities for collaboration across sectors and across borders.”

Gaeta said before he joined Anomali, about 15-20 percent of sales were coming through the channel partner program. Since then, “we’ve moved the needle on that number and are currently seeing up to 60 percent of our sales come through these partnerships,” he said.

“We’d like to continue to expand the network to include new partners in key regions,” he said. “One of the biggest projects I hope to undertake is a certification program for our partners. I’d ultimately like to build out a global threat-intelligence training program to help partners build professional threat intelligence and threat-hunting teams.”

“Anomali enables organizations to mature their approach to threat intelligence,” said Justin Morehouse, GuidePoint co-founder and principal. “We’ve seen increased demand from our clients for threat-intelligence solutions that go beyond threat feeds and ultimately focus on mitigating risk. The Anomali threat management and collaboration solution provides our clients the ability to identify and mitigate current threats, as well as those lying dormant in their environment.”


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