**Editor’s Note: Click here to see which channel people were on the move in January or here for our most recent list of important channel-program changes you should know.**
Cybersecurity company Jask is unveiling its first partner program, choosing a former Cylance and Intel Security/McAfee channel executive to lead it.
The Jask Answers program aims to deliver the margin and support needed to allow partners, including VARs, national resellers and distributors, to successfully meet the market demand for the Jask Autonomous Security Operations Center (ASOC) platform. Marc Davis recently joined the company as vice president of channels and partners.
Davis tells Channel Partners the company has always known that “we wanted to be a partner-driven company and the partner program was established as soon as we brought the team on.”
“Formalization of the program was a critical step in engaging with the partner community and ensuring that we are supporting success for our partners and our customers,” he said.
Program features include: deal registration and subscription renewals to protect and prioritize sellers when they bring in new leads; on-boarding and engagement benefits, such as sales support, training and portal access; and demand-generation support to help partners raise awareness and jointly market offerings based on the Jask platform.
Davis brings more than 15 years of channel and sales leadership experience to Jask. He was a critical part of building the Cylance reseller and MSSP programs from the ground up, including developing the strategies to achieve growth and profit goals, according to Jask. Prior to Cylance, he was responsible for sales in the western United States for Stonesoft (acquired by Intel in 2013), and for building channel relationships in North America while maintaining sales during the company’s transition to Intel Security (now McAfee).
“My goal is to make Jask 100 percent channel-driven for both scale and to ensure that our end-user customers have the engagement and support they need,” Davis said. “In the short term, we are focused on enabling our partners to be completely self-sufficient by giving them a world-class education and support system. Ultimately, we will remain focused on making our partners subject-matter experts and a seamless extension of Jask going forward.”
Driven by artificial intelligence (AI) and machine learning, Jask’s platform automates the collection, normalization, correlation and analysis of alerts, designed to help SOC analysts focus on the highest-priority threats to streamline investigations and deliver faster response times.
“From a technology perspective, Jask is focused on enabling analysts to do the job they were trained for and hired to do,” Davis said. “While there have been a myriad of point solutions developed to try and solve the massive-volume-of-alerts issue, they have arguably made the problem …
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