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Jenne Inc., the value-added distributor, on Wednesday unveiled Hardware as a Rental (HaaR), which the company says combines the best attributes of its Hardware as a Service (HaaS) and equipment financing. This latest offering is made possible thanks to a partnership with GreatAmerica Financial Services.
HaaR is designed to offer resellers, solution providers and their customers a single invoice option for hardware, software, installation and services, while eliminating the financial risk that providers assume when offering HaaS.
“The demand for equipment OpEx options is growing at a rapid rate,” said Patrick Howard, senior director of cloud solutions and product management at Jenne. “End customers are looking for ways to reduce upfront costs as they deploy new technology. With GreatAmerica’s Hardware as a Rental program through Jenne, partners now have a simple and scalable way to offer equipment, service and support with monthly payment options. The elimination of upfront costs for end customers will relieve budget constraints and help accelerate the sales cycle,” he added.
The difference between HaaR and HaaS – as well as with other as-a-service models – is that with HaaS, partners are on the hook for collecting the monthly service charge. In contrast, HaaR pays the partner up front for a project, and receive recurring charges each month when their customer makes a payment, Jenne said.
“Building a standard HaaS model is unattainable for many solution providers who don’t want to cash-flow the program,” said Wil Meggers, vice president and general manager at GreatAmerica Financial Services. “HaaR is a great alternative to HaaS, where solution providers enjoy increased managed-services sales, bigger overall deals, and higher margins.”
Jenne offers tech products and solutions focused on voice, video, data, networking, premises security and cloud, including equipment and software for enterprises and SMBs.
More distributors are delivering as-a-service offerings. Tech Data last month rolled out technology as a service (TaaS), which allows partners to bundle hardware, software and services into a single monthly subscription. Around the same time, Ingram Micro introduced Project Management as a Service (PMaaS), which offers certified expertise that partners can tap into to keep projects on time and within budgets.