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Cohesity Gets First CMO from Veritas, Touts Storage Growth

Marketing Strategy

**Editor’s Note: Click here to see which channel people were on the move in December.**

PRESS RELEASE —San Jose, Calif. – Jan. 9, 2018 – Cohesity, the leader in hyperconverged secondary storage, today announced the appointment of Lynn Lucas as its inaugural chief marketing officer (CMO). Lynn will oversee global marketing and continue to drive customer adoption and brand awareness as the company expands across the US and international markets. The appointment follows a breakthrough year of milestone Cohesity achievements, including a 600 percent year-over-year increase in revenue.

Cohesity's Lynn Lucas

Cohesity’s Lynn Lucas

“At Cohesity, we are dramatically simplifying how enterprise IT stores, manages, protects, and gains insights from their secondary data,” said Mohit Aron, chief executive officer and founder, Cohesity. “Adoption of our modern, web-scale hyperconverged secondary storage solution has passed the inflection point, and we have entered a new stage of high growth. Lynn brings a wealth of enterprise marketing experience that is key to fueling the next stage of our growth.”

Lynn brings more than 25 years of tech sector marketing experience. She most recently served as CMO for Veritas Technologies, where sheled its new branding and successful repositioning as a multi-cloud data management company following the company’s separation from Symantec. Prior to Veritas, she held the CMO position at Good Technology. Previously she was VP of Collaboration Solutions Marketing for Cisco Systems.

Lynn will lead the global marketing team to drive customer experience, accelerate the adoption of Cohesity’s solutions, and advocate for the hyperconverged secondary storage market, which has an estimated $60 billion total addressable market.

“In my conversations with customers around the globe, a universal message is that the unprecedented growth in data combined with the move to a multi-cloud approach is driving the need for a radical reimagining of today’s data center and storage architectures,” said Lynn Lucas, chief marketing officer, Cohesity. “As I looked at all the players, one stood out in their ability to solve these challenges. Cohesity has the vision and the disruptive innovation, and is executing to lead this new era. As we head into 2018, I look forward to sharing more of the Cohesity story, being a customer advocate, and expanding our impact.”


PRESS RELEASE — San Jose, Calif. – Jan. 9, 2018 – Cohesity, the leader in hyperconverged secondary storage, today announced accelerating global enterprise and federal agency adoption, leading to a 600 percent increase in 2017 sales revenue. Over the past eight months, Cohesity’s new customer count doubled and includes a dozen Fortune 500 companies. In addition, more than half of all customers deployed Cohesity cloud services. International business continues to be a major strength for the company, generating over 30 percent of bookings last year, validating the strong global demand for Cohesity solutions.

Growing revenue and customer demand are fueling dramatic company expansion, including a doubling of employees, a move to the company’s new San Jose headquarters, and the opening of a new office in Research Triangle Park (RTP). The company and its products garnered multiple accolades in 2017 and attracted …

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