**Editor’s Note: Click here for our most recent list of important channel-program changes you should know.**
Cybersecurity firm Trustwave has a new online learning system and streamlined partner portal designed to give partners a complete understanding of customer security and compliance issues.
The Trustwave Academy for Partners and Trustwave Partner Hub are the latest advancements in the company’s partner program. In addition to security products and services, the program offers resources to help partners launch sales and marketing campaigns, and support to ensure ongoing customer needs are met.
Jim Ritchings, Trustwave’s senior vice president of worldwide channel sales, tells Channel Partners the enhancements will make partners more productive and more self-sufficient “so, in the end they will be more efficient and be able to find, qualify and advance sales opportunities more rapidly.”
“With the continued expansion of Trustwave’s portfolio and our increasing reliance on the channel to facilitate our growth, it was the right time to further invest in our channel to give them the tools and information that they need to support their customers security needs,” he said. “The managed security services market is one of the fastest-growing markets in cybersecurity. Because of this we saw consistent partner demand for additional tools to help them sell.”
Trustwave Academy’s video-driven curricula can be customized specifically to each partner and the individual markets they serve. Partners benefit by using the company’s “expertise in threat, vulnerability and management to glean best use cases for products and managed security services while gaining technical prowess they can take to the field,” the company said.
Trustwave Partner Hub provides instant access to marketing materials, sales information, technical support and product documentation, and is home to the latest research, case studies and security reports from SpiderLabs — Trustwave’s team of ethical hackers, forensic investigators and security researchers. By giving partners access to the latest threat intelligence and emerging trends, customized marketing and demand-generation campaigns can be rapidly developed and launched to capitalize on opportunities, the company said.
“Our goal for our channel program is to help Trustwave meet its growth targets through an increased contribution from the channel,” Ritchings said. “Given the large market opportunity that exists today in managed security services, a more effective channel helps us to hit our growth targets by increasing our reach and penetration into key markets and industries. By training and enabling our partners, both now and going forward, we are unlocking more potential for channel leverage in our business.”
Secure Content Technologies is a Trustwave VAR based in West Chester, Ohio.
“Security solutions are in high demand as breaches remain a top concern for businesses; however, it’s still an incredibly competitive space,” said Karen Greer, its president and CEO. “Trustwave’s undertaking to partners to not only provide best-in-class offerings but also the latest security insight to stay ahead of competitors is a benefit that truly sets them apart.”