Distributed by SonicWall’s new Partner Enabled Services Program, the new services span three critical competencies: implementation services, including compliance audit prep, and remote and onsite implementation services for SonicWall products; solution services, such as security health checks, wireless security deployments, campus networks and distributed network solutions; and architecture services for complex or large-scale offerings and customer environments.
Through the program, partners are vetted, granted status as a SonicWall Authorized Services Partner and given access to training, tools, sales, marketing and technical resources aimed at helping them deliver the new services, the company said.
Steve Pataky, SonicWall’s senior vice president and chief revenue officer, tells Channel Partners the Partner Enabled Services offering already has demonstrated that it helps his company’s partners to not only grow their business, but deepen their engagement with customers.
“A great example of how this works would be our new Deep Packet Inspection/SSL Implementation Service (DPI/SSL),” he said. “Very few customers have implemented their firewalls to inspect encrypted traffic, because this can be difficult to implement. But at the same time, we know that more than 50 percent of all malware is delivered via encrypted traffic. These new service offerings have allowed SonicWall partners to go back to existing customers to show them how they can easily deploy DPI/SSL to protect their network at a greater level, from today’s advanced malware, like ransomware.”
Additionally, the services offerings provide another opportunity for customers to come back to SonicWall partners for support, Pataky said.
“For example, through the program, one of our Canadian partners was brought in to provide services after a customer contacted SonicWall for information on our Health Check service,” he said. “Through the Health Check service, our partner not only provided several hours of professional services, but also uncovered opportunities to solve the customer’s business challenges with the addition of new SonicWall devices.”
The complete lineup of services is available via SonicWall’s price list, allowing the services to be sold by all partners, including partners without a dedicated service practice. Once a service is sold, an Advanced Authorized Services Partner – the highest partner designation in the program – is contracted by SonicWall to deliver the services on behalf of the originating partner.
“By leveraging training through SonicWall University, partners who typically service small businesses may be able to expand their expertise to deploy and manage larger devices that are typically used by larger organizations, educational institutions or government agencies,” Pataky said.
Solutions Granted, a Virginia-based MSSP, is a SonicWall SecureFirst Platinum Partner.
“Our unwavering commitment is to protect and empower our customers against today’s most damaging cyber attacks,” said Michael Crean, its CEO. “In our case, as one of SonicWall’s longest-term (MSSPs), this requires additional services and expertise to ensure we’re delivering the value and guidance our customers require to be secure. SonicWall understands our needs and, yet again, delivers the structure, resources, training and incentives to enhance customer loyalty, satisfaction and market recognition.”
The program is available to SecureFirst Partners in North America and EMEA later this month. SonicWall plans to expand the program to Asia Pacific-Japan and Latin America in the first quarter of fiscal year 2019.
Last November, SonicWall split from Dell.