PRESS RELEASE — Channel Partners is joining forces with Channel Futures – new home of MSP Mentor, The VAR Guy and Talkin’ Cloud – to provide the industry’s broadest and deepest coverage of the new channel that comprises both traditional partners reinventing themselves for a digital future and an array of newcomers that see opportunities to deliver customer value.
We’re pleased to announce the industry’s first Channel Influencer Awards. In December, Channel Partners and Channel Futures editors will name the 50 people, technologies, trends and organizations that will shape the new channel in 2018. See more in this blog.
“The future for the channel is bright — we just need to adapt,” says Lorna Garey, editor in chief of Channel Partners. “Our community has the skills to assemble hardware, software and connectivity into services to support digital initiatives from automation to AI to IoT, which is set to explode. Customers are on the cusp of big things. Business leaders might have the purse strings, but they tend to fall prey to inertia, lack of time, doubts over the ability of their IT teams to execute, and worries over security. It’s up to trusted advisers to move the ball down the field.”
“We are extremely proud to serve as a trusted resource for the companies powering the digital services revolution,” says T.C. Doyle, editorial director at Channel Futures. “The future belongs to those organizations that can deliver a higher order of value — the kind necessary to influence customers’ business outcomes. Whether it be advanced knowledge around a particular vertical market, a business function, market segment or piece of advanced technology, new channel organizations are demonstrating themselves to be key change agents who are enabling digital transformation for millions of technology users.”
Winners will be recognized in the December issue of Channel Partners and recognized at our largest Channel Partners Conference & Expo, where 6,000-plus partners and suppliers will converge April 17-20 at the Venetian & Sands Expo in Las Vegas.
About Channel Partners
Channel Partners magazine is the leading publication for telecom and IT distribution channels. For more than 25 years, Channel Partners has been the undisputed leader in providing news, analysis and education to the indirect sales channels serving the business technology and communications industry. In addition, Channel Partners online (www.channelpartnersonline.com) delivers a constant content stream of unique and breaking industry news, feature articles and premium downloadable content. As official media of Channel Partners Conference & Expo (www.channelpartnersconference.com) and Channel Partners Evolution (www.channelpartnersevolution.com), Channel Partners is the market leader that channel professionals turn to first.
About Channel Futures
Channel Futures is devoted to helping the architects of the digital revolution better manage their operations and deliver higher-value business solutions to end customers. Leveraging the best of The VAR Guy, MSPmentor, Talkin’ Cloud and more, Channel Futures provides inspiration, insights and tools to the diverse ecosystem of companies that comprise the “new channel,” which includes managed service providers (MSPs), systems integrators, born-in-the-cloud companies, telecom agents, VARs and other market specialists that operate outside of the traditional information and telecommunications technology (ICT) ecosystem.