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Data management company Naveego has launched its Partner Success Program designed to give partners resources and support to capitalize on the growing need to manage, detect and eliminate data quality issues across hybrid cloud enterprise systems.
The program is part of Naveego’s channel-first go-to-market strategy, with dedicated sales and technical training, opportunity registration, and marketing and promotions supported by market development funds. Its cloud-based management platform continuously monitors and measures data across business applications, uncovering business-process breakdowns and bringing them to light for resolution.
Sean Cavanaugh, Naveego’s director of sales, tells Channel Partners his company worked with its partners to develop a program best suited for its product and the partners’ needs.This is the company’s first channel program
“We are now beginning to onboard many new partners and wanted to formally launch our program to roll out our template based on our early adopter partner success,” he said. “Our initial success was in the oil and gas industry with an early adoption partner that recognized the potential, but we believe our solution is a fit across all verticals through system integrators, service providers and consultants. Our data-quality solutions span across many use-case applications, including, but not limited to: governance initiatives, data integration, audit, health assessments, BI, data warehousing, system implementations, etc.”
More than half of all IT projects fail due to poor quality data, wasting time, increasing costs, weakening decision making, angering customers and making it more difficult to execute data strategy, Cavanaugh said.
“When a partner walks into a new client to begin a new project, they have no visibility as to the readiness of the data for the project,” he said. “Naveego’s data quality (DQ) solutions offer a quick and easy data health assessment that will show them where business processes have broken down and when corrected, greatly improves their own success rates with new project deployment.”
Cavanaugh said Naveego’s sole focus is on the channel, with “dedicated sales, marketing and technical support staff” charged with making each partner successful.
“We walk every partner through the same process of achieving technical readiness, and sales and marketing readiness, making every partner revenue-ready and success-ready,” he said.
Stonebridge Consulting, a Naveego partner, provides business-advisory and technology services for next-generation oil and gas.
“We have worked closely with Derek [Smith, Naveego cofounder and CEO] and the Naveego team for several years and in that time have teamed on a number of successful client engagements,” said James Ivy, Stonebridge’s CEO. “We currently use Naveego data quality tools as the foundation of our EnerHub data management platform for oil and gas companies. Our participation in Naveego’s new partner program will enable us to build on our existing relationship and bring new DQ solutions to the oil and gas market even faster.”
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