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Will ‘Weapons Merchant’ BroadSoft Push Cisco Ahead in UCaaS Arms Race?

Cloud UC

… unified communications and contact-center solutions,” he said.

With many carriers already selling both BroadSoft and Cisco – BroadSoft to the SMB market and Cisco to the enterprise – it will be interesting to see what happens going forward. And, although Rob Salvagno, head of Cisco’s M&A and venture investment team wrote in a blog post Monday that the BroadSoft portfolio is “complementary” to Cisco’s HCS line – with BroadSoft for SMB and HCS for enterprise – what will ultimately happen to the two companies’ UC and contact-center solutions will play out over time.

In what we’ll called the team messaging space – there are a number of names for these products which are all exemplified by Slack – Schoeller contends that BroadSoft’s Team-One app business collaboration may get kicked to the curb in favor of Cisco Spark Messaging app.

“I think that’s one trajectory item … you don’t need two, and don’t tell me that this one is for small [businesses] and this one is for big [businesses]. That’s a rationalization that doesn’t make sense,” he said.

From an investment perspective, the BroadSoft acquisition is likely to leave committed Cisco UC and contact-center customers scratching their head. Partners are also likely to feel the impact.

At the same time, there are BroadSoft customers who use BroadSoft so they don’t have to use Cisco, or Microsoft for that matter.

“That choice will be gone as we see consolidation in the market,” said Arnold.

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