Windstream Increases SDN Focus with SDNow Expansion


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Windstream‘s SDN Orchestrated Waves (SDNow) transport service has been expanded and now is available in 50 markets across the United States, including major cloud connectivity and peering locations.

The high-speed optical wave service uses a centralized, programmable software-defined networking (SDN) environment. With multi-vendor service orchestration and automated provisioning, customers can order SDNow 10G point-to-point circuits for 1,500 long-haul route combinations, with delivery in 20 days.

Windstream's Layne Levine

Windstream’s Layne Levine

Layne Levine, president of Windstream’s enterprise business unit, tells Channel Partners that his company’s partners benefit through pricing efficiencies, shorter service-delivery intervals and future product innovation.

“By partnering with Windstream, the channel harnesses a leading SDNow provider in the industry and provides a value-add to our channel partners and their clients,” he said. “The enterprise segments [which] most demand this are carriers, content providers, health care, finance, higher education and government, which is often consistent with the customers our channel partners serve. With the introduction of SDNow, we expect greater success in these verticals thanks to pricing efficiencies and streamlined service delivery.”

The SDNow platform provides the foundation that will allow future innovative services, including on-demand and calendared bandwidth, the company said.

“This SDNow expansion brings the benefits of SDN-provisioned service to even more transport customers across our national footprint — a definite game-changer for Windstream,” said Joseph Harding, the company’s executive vice president and enterprise chief marketing officer. “SDNow will allow Windstream customers to advance their cloud migration and digital-transformation efforts with the increased speed, agility and efficiency required for business innovation and success.”

Last week, Windstream appointed two key channel sales leaders, a new head of national and strategic programs, and vice president of channel sales for its South division.

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