AT&T Business says it is blending the wireless and wireline experiences in an update to its mobile collaboration service.
The company just announced AT&T Collaborate-Enhance Mobile, which it says will help employees maintain a “unified voice presence” inside and outside of the office. The Collaborate offering already existed in AT&T’s portfolio, and AT&T Partner Exchange made it available to its partners last week, but the enhancements will address several common calling problems.
AT&T says the solution lets users use a cellphone in the same way they would use an office phone. The service includes a voicemail box that integrates the calls of their physical desk phones and mobile phones.
Collaborate does not require an application for users to make desk phone-quality calls on cellphones, the carrier said. The phones dial natively over AT&T’s VoLTE network, which does not use data. The offering has a web portal that allows users to customize voicemail options and corporate directories.
Collaborate fits into the larger trend of companies trying to make their employees and customers more and more flexible. The company cited an IDC study that says 72 percent of the U.S. workforce will be working from mobile phones in 2020.
“For businesses with a mobile workforce, managing different phone lines, voicemail boxes and simply staying in touch with their customers and each other can be time consuming,” said Roman Pacewicz, chief product officer of AT&T Business. “AT&T Collaborate – Enhanced Mobile blurs the line between fixed and mobile networks. It’s a cost-effective solution for businesses to elevate their brand with their customers while simplifying communication for its employees — all across AT&T’s highly secure network.”
AT&T stressed some of Collaborate’s other features last week at the Partner Exchange Summit. Those include video conferencing, messaging and desktop sharing.
“Sharing is the new default,” said Sue Galvanek, vice president of marketing, pricing and product solutions for AT&T Partner Exchange. “People want to be able to share information, documents, videos, you name it. Anytime, anywhere. And that really helps people much more efficiently and effectively.”