Infomart partners will have access to technical, marketing and branding materials through an online portal, along with sales support, and online training and certification programs. The program also will deliver services at fixed rates with no cross-connect fees for cost predictability.
“Infomart channel partners are carefully selected to deliver a supplementary set of integral IT services to both existing and future customers,” said Sandy Thielamay, Infomart’s vice president of technology. “We are excited about the launch of this new program, and look forward to providing our partners with the opportunity to build profitable, long-term business with and around our products and ecosystem, while delivering a wide range of high-quality services to enhance Infomart customers’ experiences.”
The program includes software automation of traditionally manual tasks, aimed at making it easier for customers to order services, perform analytics, ensure consistency of provided services and view their full systems via a single pane of glass dashboard, according to Infomart. The program also will allow companies to provide bids to an ecosystem of buyers among a competitive supply of managed services, networking, cloud and security providers.
In addition, partners have the opportunity to expand their focus beyond traditional services and referral margins to create additional revenue streams, as well as layer their services on top of Infomart’s offerings, together building a “compelling and profitable offering for shared customers,” the company said.
Infomart’s new RackReady wholesale offering also will be distributed primarily through the program, providing customers with a by-the-rack wholesale colocation product that allows for toll-free cross-connects in Infomart Dallas’ Building Meet-Me-Room (BMMR). This offering allows cloud and managed services providers, content delivery networks (CDNs) and enterprises to lease wholesale space with minimal upfront commitment and the opportunity to layer additional services for a complete colocation solution, according to the company.