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ASG EVOLVE — On Tuesday at the company’s first customer conference, ASG Technologies unveiled its Global Partner Program. “Evolve” is being held through Wednesday in Washington, D.C.
ASG, an enterprise technology solution vendor, developed the global partner program to help extend its market reach. ASG offers solutions for information access, management and control, but is currently focused on expanding market adoption of its enterprise-data intelligence and Mobius content solution products, the company said. Later this year, ASG plans to expand its partner offerings to its Workspaces product.
“By doubling down on our commitment to the channel, we have built a world-class global partner program from the ground up that rewards partner innovation and success,” said Wayne H. Monk, vice president, alliances and channel sales at ASG. “Enabling and supporting our partners is the best way we can bring innovation and cost-effective solutions to customers. This strategic program gives our customers access to industry and domain expertise plus an arsenal of other value-added services that support their business and digital transformations,” he added.
Global partners reap more benefits than the company’s business partners, including more technical resources at no fee — and the company makes greater MDF investments with global partners.
In addition to working with global outsourcers and system integrators, ASG also works with business partners and solutions providers with specific industry or technology expertise that also have significant sales capacity and coverage. The vendor also looks for business partners that are capitalized to invest, drive growth and exploit market opportunities, according to ASG.
ASG launched the Business Partner Program in January.
Through the company’s Technology Alliance Partner program, ASG works with technology partners.