Barracuda Strengthens MSP Brand


… easily see what services are being delivered, what the costs are, and where there might be service gaps that could lead to new business opportunities. Partners using the ECHOplatform also get single sign-on with Barracuda Cloud Control to administer all their Barracuda solutions.

Intronis' Chris Crellin

Barracuda MSP’s Chris Crellin

“From a customer perspective, we’ve been adding multiple products into the MSP portfolio over the last 18 months. So, what we’ve been working on behind the scenes is to knit them together and what our goal has been is to create a centralized, purpose-built MSP platform,” said Chris Crellin, senior director of product management with Barracuda MSP.

Crellin noted that this is the first integration effort and partners can expect to see additional integration efforts.

Barracuda has about 5,000 partners –about 2,400 are MSPs – or partners who reap half or more of their revenue from recurring revenue. The company currently has two separate partner programs — one for MSPs and the other for VARs.

Access to the new education offering, Ready. Set. Managed!, is private and is located within the Barracuda MSP Essentials part of the sales and marketing collateral offered to MSPs. VARs who want access to the interactive material just need to put in a request with their partner account manager.

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