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Intronis, Ingram Micro Studies Show Big MSP Security, Cloud Opportunities

Opportunity

… risk being left behind.”

That’s not the only partnership involving The 2112 Group making headlines at his week’s ChannelCon. The research firm also teamed with Ingram Micro on a new tool for partners that’s designed to help them build bigger and more profitable cloud practices.

Ingram Micro's Jason Bystrak

Ingram Micro’s Jason Bystrak

Dubbed the 2112 Group Cloud Altimeter, this new web-based tool helps partners develop new cloud strategies and shows them how they stack up against their competition. It offers ideas on how to improve cloud-services performance and ROI.

“Collectively, The 2112 Group and Ingram Micro have delivered an easily accessible and powerful tool for collaborative growth,” said Walsh. “The insight and intelligence provided by the Altimeter gives channel partners a starting point for developing better cloud practices that can lead to greater cloud sales growth and business profitability.”

And it’s not just software as a service (SaaS). Jason Bystrak, global executive director, technology partner enablement, Ingram Micro Cloud, tells Channel Partners there’s a big opportunity for his company’s partners in infrastructure as a service — so much so that it has reconfigured its structure in part to help address the growing demand across the entire cloud landscape.

“Twenty-six percent of IaaS business goes through the channel, but only 7 percent of our business is IaaS,” said Bystrak. “The growth has been about 10 times the rest of the cloud … it’s an opportunity to add more value.”

Bystrak’s comments come on the heels of a new report, “2017 State of the U.S. Cloud Channel – A Special Report by The 2112 Group, Microsoft and Ingram Micro Cloud.” Major takeaway: To improve cloud development and practices, partners better put more emphasis on strategic planning, marketing and sales execution. They should also pay closer attention to development of closer vendor and customer relationships.

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