ioFabric Adds Resources, Incentives to LEAD Channel Program

PRESS RELEASE — TORONTO, ON–(Marketwired – October 18, 2016) – ioFABRIC Inc. today announced enhancements to its industry-unique Learn, Explore and Deploy (LEaD) program, providing additional resources and incentives to channel partners worldwide to help them more effectively close deals centered on their software-defined storage solutions.

ioFABRIC’s LEaD program provides its channel partners with access to materials, including a hands-on demo and collateral, that they can brand and utilize to help their customers research and make informed decisions about how best to enhance their storage infrastructure. Among the newest features of the program are:

  • ROI calculator that partners can use to show customers how much money they can save by deploying ioFABRIC Vicinity solutions
  • Free 60-day trial of ioFABRIC Vicinity to end-users who sign up through authorized partners
  • New point program that generates additional discounts to resellers — up to 10 percent — based on the number of trials or sales they secure (1 pt. per trial; 3 pts. per sale)
  • Direct Sales Support for the first five sales, to optimize the sales cycle and enable resellers a fast path to revenue and a strong pipeline

“When dealing with something as business-critical as an organization’s data, companies can be a little apprehensive about implementing new solutions,” said Nandan Arora, Chief Technology Officer at Idealstor, a systems integrator specializing in storage. “With ioFABRIC’s ROI tool, we can engage customers to demonstrate how much they will save with Vicinity. Trying free of charge for two months gives me the ability to prove that adopting a software-defined storage platform will meet and exceed their needs. LEaD removes some of the barriers of adoption and helps me close sales quicker and with less effort.”{ad}

ioFABRIC’s LEaD program allows resellers to show their customers how software-defined storage solutions can help get more life out of existing storage systems, provide a simple and cost-effective on ramp to the cloud, and improve protection of data.

Once IT professionals Learn how SDS solutions can help their business, they can then Explore how Vicinity intelligently moves data closer to the workload, set up volumes with policies, adding devices and experiencing the ease of data migration in a hands-on demo. The next step is to Deploy Vicinity in their environment, where they will experience how it transforms the storage infrastructure, unifying existing systems and extending with new media to reach new levels of service.

“The ioFABRIC’s sales support team was integral to my first sale of Vicinity,” said Frank Kuschmierz, CEO of XEnium, a premium provider of IT services. “ioFABRIC understood the customer problem and together we were able to propose a solution to satisfy the needs of my customer. The LEaD program was there to support me.”

“Since storage is the most risk-averse category in the data center, end users not only need to know how a solution is going to work for them, but they need to be comfortable knowing they made the right decision,” said Nigel Miller, Vice President of Business Development for ioFABRIC. “Our LEaD program allows resellers to educate and showcase how software-defined storage solutions can make dramatic improvements to an organization’s storage infrastructure without risk to put their minds at ease. The enhancements that we’ve made to LEaD provide our partners with even more resources to help them close deals centered on ioFABRIC Vicinity quickly and more profitably.”

Resellers looking to partner with ioFABRIC and leverage the latest enhancements of the LEaD Program can visit to get started.

About ioFABRIC
ioFABRIC Inc. is a software-defined storage company that increases business agility while reducing storage costs. Its vision is to transform storage into something a business can simply depend on, eliminating admin demands, and freeing IT time to focus on true business innovation. Its flagship product, ioFABRIC Vicinity, drastically reduces storage OPEX and CAPEX with intelligent automation and growth through commodity hardware and the cloud. Vicinity Solutions are available to extend existing storage systems, solve migration problems, and deploy as distributed storage, hyperconverged, or Docker. Vicinity is sold through ioFABRIC’s reseller and distribution channel, supported by its industry leading LEaD program worldwide. Partners sell Vicinity as licensed software with support or by white-labeling it with additional hardware and/or software. Founded in 2013 by an executive team that has worked together for more than 20 years, the company is funded by private investors and Real Ventures. ioFABRIC is an industry leader in customer service and product development: agile and responsive. For more information visit

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