Avaya Intros New UC Service

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Avaya has introduced a new platform for business communications that consolidates various applications and interfaces into one experience.

Avaya's Gary BarnettCustomizable through the Avaya Breeze Client SDK by vertical industry or worker requirements, Avaya Equinox is supported on desktop or mobile devices, and available out of the box on the Avaya Vantage device.

Gary Barnett, Avaya’s senior vice president and general manager of engagement solutions, tells Channel Partners that partners can help their customers in their digital transformation efforts, and deliver embedded and custom experiences. Users can “collaborate within the context of the business processes they deal with every day,” he said.

“Partners can design and develop industry specific vertical applications with Avaya Vantage and Breeze Client SDK,” he said. “Partners gain increased account control by enabling and supporting unique customer use cases, and can solidify their position as innovative, trusted advisors to their customers. It enables partners to expand their relevance and reach into new and existing customers, including increased professional services; (and) grows opportunity from selling hardware to selling software apps and consulting services, with offers that drive upgrades.”{ad}

Equinox is one “solution covering all the capabilities … so there is just one solution to understand, support and sell,” Barnett said.

“Avaya Breeze Client SDK cuts development time for getting solutions to market quicker, in addition to lowering costs of building customized and embedded communications solutions,” he said.

Equinox is generally available globally this quarter, with the advance conferencing capability coming in the first quarter of 2017. The platform is sold on a per-user, suite licensing basis with subscription or perpetual pricing models, along with a traditional concurrent user pricing option for conferencing.

“This is fundamental to the channel-partner play, creating a different relationship with the customer,” Barnett said. “This means that instead of just selling off the shelf capabilities – selling off the rack – partners have the opportunity to sell bespoke. With this they can create unique experiences that allow customers to project the differentiation they have into the marketplace.”

“The continuing dislocation of the workplace demands solutions that are inherently mobile, secure and accessible from virtually any device,” said Rich Costello, IDC’s senior research analyst for UC and collaboration program.

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