Birch Announces TotalCloud PBX Hub App, Revamped Product Mix

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Birch Communications on Wednesday released its new TotalCloud PBX Hub app and has revamped its TotalCloud PBX product mix with a newly revised suite of cloud services for SMBs and enterprises.

Birch's Paul MastersAvailable on the company’s TotalCloud PBX platform, the Hub app includes collaboration features that allow end-users to make and receive calls from any device as if they were in the office.

Paul Masters, Birch’s senior vice president of alternate channels, tells Channel Partners that partners need to provide their customers – mostly SMBs – with the latest technology so that their businesses can grow and expand.

“We’re continuously innovating our targeted advanced solutions with our partners in mind so that they have a product they can lead with to set them apart and close deals,” he said. “SMBs need anytime, anywhere access to key applications and seamless communications as they move from one device to another, and the new TotalCloud PBX Hub app satisfies that need. It’s a great addition … to partners’ ever-expanding arsenal of products and services from Birch.”{ad}

Additionally, Birch has modified TotalCloud PBX to three product offerings – Merchant, Professional and Executive seats – designed with the end user in mind, Masters said. Including the “right rates and features for the right-size customers and allowing mix-and-match of the seat types” allows the customer to pay for only the services they need, he said.

“Birch channel managers, sales support, and sales and design engineering teams will be behind our partners all the way to educate them and demo the product with various training and workshop opportunities,” he said. “And we extend that support through the sales and onboarding process to ensure the customer is satisfied through the completion of their migration to Birch.”

Birch CEO Tony Tomae laid out his growth vision for the company and the release of this new UCC offering is a “big game changer for us, but just the first step of many away from the acquisition model to organic sales growth,” Masters said.

“You’ll see us invest heavily in our customer experience, continued innovation, expansion of our markets and of course, expansion of our channel-partner program,” he said. “We’ve had a partner program from the start and have invested heavily in it because we see our partners as the key to unlocking this next phase of organic growth.”

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