BET’s Michele Thornton: Channel Women, ‘Take a Risk’

The 12th Women in the Channel (WiC) Connect Networking Event, featuring Michele Thornton, senior vice president at BET Networks and motivational speaker, kicked off Channel Partners Evolution this week in Washington, D.C.

BET's Michele ThorntonThornton, a media executive, shared insights from her book, “Stratechic: Life and Career Winning Strategies for Women,” explaining how women can harness their innate strengths to be successful and live their best lives.

Women, she said, are born strategists; however, they often spend years using those skills for their employer, husband and children — and not for themselves. She knows. Thornton went from cleaning houses at 26, graduating college at 30, working at a company doing fixed assets and depreciation for a number of years before she realized that she was born to do sales. Thornton also is a wife and mother.

“I realized I had to take a risk because I believed I was born to do something more than people told me,” she told the audience.

In the interactive session, Thornton suggested that women figure out where they spend their time and reclaim it for themselves to implement their plan and vision. That starts with the blank canvas: “What do you want to do? Who is your competition? Who can help you reach your goals? What’s your timeline?”{ad}

Then she outlined a strategy and road map for success – aka stratechic(k): Self-awareness is not-negotiable; transform your circle; relationships are critical to your success; ask for what you’ve earned; turn up your social game; execute your plan, capacity to concur in good times, help others; service your way forward; invest in yourself; craft your story; and k is for karma — it’s spoken but not seen, like Karma.

Founded in 2010, WiC today has more than 330 members. The organization’s mission is to help women in the telecom channel via networking, collaboration and the sharing of best practices to help others grow in their careers and their businesses.

It may be 2016, but women in the channel still lag behind their male counterparts, according the 451 Alliance & Channel Partners 2016 U.S. Channel Compensation Survey. Just a couple of dismal findings: Men 40 and older earn 40 percent more than their female counterparts; and even younger women earn less than their male counterparts. Also, there are more women than men in the $60,000 or lower pay range.

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