Datameer Redesigns Partner Program to Address More Partner Types, Business Models


**Editor’s Note: Click here for a list of July’s important channel-program changes you should know.**

Big-data analytics provider Datameer on Tuesday launched its newly redesigned global partner program to help sustain the company’s growth.

Datameer's Mark FerrettiThe new program introduces a competitive rewards system that “recognizes partners and helps form a trusted and easily accessible network for customers,” according to the company. It’s built for flexibility and designed to “avoid channel conflict, ensuring maximum impact and value for all participants,” it said.

Mark Ferretti, Datameer’s vice president of global business development and worldwide channels, tells Channel Partners that prior to the redesign, the program focused primarily on technology partners.

“As we’ve grown, we’ve seen a need to address different partner relationships with different business models to continue to support our customer base and ecosystem,” he said. “The new partner program introduces four partner levels: Affiliate, Solution Provider, Technology and ISV/OEM. Our goal with the various levels is to address different partner types and make it as easy as possible for them to engage with us based on various levels of commitment.”{ad}

The program allows Datameer to work with a range of companies, from large technology partners like Microsoft that integrate its offerings, to smaller companies that “perhaps are only expressing interest in pursuing a partnership,” Ferretti said.

“In order to ensure success, we’ve introduced ways to get partners up and running fast,” he said. “We offer training and enablement on an ongoing basis and at a low cost, which is oftentimes an obstacle for partners. High fees often result in setting back the relationship six months. We want to help partners quickly get up to speed on positioning, selling and implementing Datameer.”

Datameer already partners with a number of companies, such as tier 1 business advisory firm Deloitte, systems integrator Fujitsu, technology providers Microsoft and Tableau, and Hadoop distribution vendors Cloudera, Hortonworks and MapR.

“We are constantly interested in bringing in new partners but we have stringent recruitment criteria and how we define success,” Ferretti said. “We’re not necessarily looking for a small ecosystem, but a very active one. Ultimately, we are not looking for hundreds of partners that only go an inch deep, but how we can foster a core group to make them successful.”

“The combination of Datameer with MapR provides organizations with a powerful data platform to achieve greater business value and overcome issues that arrive with massive data growth,” said Geneva Lake, MapR’s vice president of worldwide alliances. “We partner with best-of-breed companies that are investing in making big data easy for organizations to manage, and that are constantly, and consistently, innovating.”

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