Dell Names Channel Chief Ahead of EMC Vote

**Editor’s Note: Click here to see which channel people were on the move in June.**

Dell took another step to reassure partners about its pending merger with EMC by announcing a new channel chief Tuesday.

Dell's John ByrneChief Commercial Officer Marius Haas wrote in a letter to partners that John Byrne is set to assume the role of Dell Technologies’ global channel leader.

Haas said the Byrne’s hiring fits into the new company’s strategy of creating a channel leadership team that includes personnel from both Dell and EMC. Byrne formerly served as Dell’s global vice president of sales strategy, planning and channels, overseeing the company’s go-to-market efforts.

“John’s experience adds to the already strong channel DNA in both Dell and EMC, and I firmly believe we are well positioned to create the industry’s-best channel sales and programs teams,” Haas said.

EMC shareholders must first approve the deal in order to complete the merger and formalize Byrne’s position.{ad}

Byrne worked for AMD for eight years in various positions before coming to Dell in 2015. He has also founded and sold off two channel-based companies during the 1990s.

He said in the open letter that he would meet with partners to get their ideas and feedback.

“It’s my goal, along with my team, to not only have the industry’s best channel sales team but to build the best partner program based on simplicity, predictability, and profitability,” he said. “We’ll have an award-winning product portfolio and breadth to help you solve your customers’ business challenges.”

He also reaffirmed how Dell and EMC partners will make the transition. The two companies will have separate deal registration and partner programs until February of 2017. Byrne also said they would cross-check existing deal registrations during the transition time “to protect partner accounts and deals.”

“If multiple partners have the same opportunity registered, we will have rules of engagement in place to mitigate any possible adverse impact to partners and customers,” he said.

The two companies plan to unify their partner programs starting Feb. 1. However, their plans hinge on a “yes” vote from EMC shareholders at their next meeting, July 19. Dell’s $67 billion buy would be the largest in the history of technology. EMC CEO Joe Tucci said the two companies complement each other and together will create a powerhouse in multiple markets, such as servers, virtualization, PCs and storage.

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