Birch Appoints EarthLink, Sprint Vet as SVP, Chief Sales Officer

**Editor’s Note: Click here to see which channel people were on the move in June.**

Birch's Shawn MurrayShawn Murray, previously with EarthLink, is now senior vice president and chief sales officer at Birch Communications.

In his new position, Murray is responsible for overseeing all retail sales channels, including direct sales, telesales, client services, inside sales and prepaid residential. He is focused on an expanded multi-channel strategy to drive organic sales performance.

“Shawn brings a strong metric-driven sales leadership background, and he aligns well with our growth strategy,” said Tony Tomae, Birch’s president and CEO. “I have had the pleasure of working with Shawn in the past, and I am confident his vast knowledge of the industry will be extremely valuable as we strengthen our position in the SMB space, particularly with advanced services such as cloud solutions, fiber and Ethernet=access products.”

As EarthLink’s senior vice president of sales, Murray was responsible for developing and implementing a go-to-market strategy targeting large and enterprise multi-location businesses. He also held leadership roles at Sprint and MCI Communications.{ad}

“The rich history of this organization along with an extensive product portfolio provides a strong foundation for growth within each of our sales channels,” he said. “We are committed to investing in communications technologies that address our customers’ evolving needs. The leadership team has developed an aggressive plan of growth, and Birch is in a unique position to offer our customers products which meet all of their needs from one provider, from voice and network to cloud services.”

It’s been a busy year thus far for people on the move at Birch. Just last month, the company promoted Paul Masters to senior vice president of alternate channels. The month before, the network services provider hired Jim O’Brien as its chief operating officer.

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