Jazz Debuts Partner Program to Give VARs Huge SMB HR Opportunity


**Editor’s Note: Click here for a list of May’s important channel-program changes you should know.**

Jazz, the talent-management software provider, on Tuesday launched its new channel program aimed at giving VARs a piece of the rapidly growing SMB human-resources market, which is expected to reach $700 billion by 2019.

Jazz's Pete LamsonThe program provides an opportunity for HR, recruiting, IT and benefits consultants to deepen their client relationships, increase potential revenue and stay relevant in the face of a rapidly evolving HR technology landscape, according to the company.

Pete Lamson, Jazz’s CEO, tells Channel Partners the program is designed to “accelerate partner revenue growth by empowering recruiters, benefit brokers, HR consultants and IT professionals with performance recruiting solutions custom designed for the SMB market.”

“Advances in HR tech present new challenges for SMB HR service stakeholders,” he said. “With the emergence of SaaS cloud-based HR services aggregators (think Zenefits and Gusto), SMB service providers must find new solutions to complement their existing business while at the same time remaining competitive with technology-based solutions. Jazz’s channel program enables HR service providers to remain ahead of rapidly evolving HR technology advancements that might otherwise threaten their business. With Jazz, our partners (are) deepening their customer relationships while growing their revenue in the process.”{ad}

With SMBs constituting 99 percent of employer firms in the United States, and accounting for more than half of total IT spending, partners have the opportunity to offer SMB clients the tools needed to improve their hiring process, while collecting a piece of Jazz’s SaaS subscription revenue, the company said.

“Jazz partners receive robust (and free) onboarding, training, dedicated account management tech support and marketing collateral to educate both the partners and their respective clients on the benefits of performance recruiting solutions,” Lamson said. “We spent considerable time speaking with potential VARs to understand their needs, and created the (program) based on their feedback. As a result, we have launched a tiered partner payout model where partners will be rewarded for the successful sale of Jazz’s recruiting solutions in perpetuity. As long as Jazz partner customers remain a customer of Jazz, they will continue to enjoy an ongoing revenue share, including new business, renewals, upsell and add-on purchases.”

Since 2009, Jazz has helped more than 4,000 companies fill more than 100,000 positions.

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