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Analytics provider Trifacta, which specializes in “data wrangling,” on Tuesday launched a global partner program aimed at supporting and enabling partners that are selling, implementing and innovating with the company.
The Wrangler Partner Program includes reseller, consulting and technology vendors in business intelligence (BI), Hadoop and relational data platforms, and cloud services. The goal is to promote the adoption of data wrangling within business departments and analytics teams.
Fergus Moroney, Trifacta’s vice president of business development and alliances, tells Channel Partners that building an expansive partner program has always been a strategy of the company. Lockheed Martin is Trifacta’s highest-profile reseller.
“The launch of the program enables our company to meet the rapidly growing inbound demand for data-wrangling solutions domestically, and especially internationally in markets where we don’t have a local presence yet are established,” he said. “As a growing company, this program allows us to rapidly expand the number of individuals who are able to work hands-on with clients interested in leveraging Trifacta to accelerate their analytics initiatives.”
The program offers a range of go-to-market relationships for a variety of partner business models, including: businesses interested in reselling Trifacta’s data-wrangling services; professional-services firms interested in using Trifacta to help organizations design, build and manage their analytics processes; and technology vendors interested in integrating with Trifacta to provide customers with services.
“Accelerating our ability to scale, especially in foreign markets where we don’t have a local presence, is a barrier that this program eliminates,” Moroney said. “We’re now able to establish Trifacta in the APAC region while also rapidly accelerating our presence in EMEA through our work with local partners there.”
Trifacta has more than 50 reseller, consulting and technology partners, and is adding partners daily, he said. One of the goals of the program is to attract new partners in every category, he said.
The program complements Trifacta’s ecosystem of existing partners, including Cloudera, Tableau and Infosys, Moroney said.
“Trifacta’s market-leading technology will enable Infosys clients to bring together diverse and disparate data into more digestible form for downstream analysis,” said Ritika Suri, Infosys’ senior vice president of corporate development. “With this partnership, our clients will be able to achieve insights faster and derive greater value from their big-data investments.”