Stratoscale Launches Channel Program, Signs Ingram Micro

**Editor’s Note: Click here for a list of March’s important channel-program changes you should know.**

Stratoscale's Michael RichardsSoftware company Stratoscale is kicking off its new channel program by announcing a partnership with a major distributor.

Ingram Micro has signed on to help expand the reach of Stratoscale’s technologies, which are aimed at supporting data centers.

It’s another step for the Israel-based company’s foray into the channel. Channel Director Michael Richards joined the organization in 2015 with the intention of being “100 percent channel-focused.”

“Everything that we’ve done from that point forward has been built to empower our partners to go to market with our technology,” he said.

Richards and CEO Ariel Maislos say the company’s “hardware-agnostic” software-defined data-center solution is an attractive fit for members of the OpenStack community, especially channel partners. {ad}

Stratoscale's Ariel Maislos“We allow our VARs to participate in a very hot market without having to go down the complex and sometimes grueling path of being OpenStack certified,” he said.

Richards also said Stratoscale is making a play for the hyperconverged infrastructure space, which he said is becoming a “hot topic” as more vendors join the market. Stratoscale’s pitch to partners is that its product can complement what other vendors have.

“We’re saying to partners, ‘Hey, that’s great and all, but wouldn’t you want to use a software-only solution – which is what we have – and be able to bundle that with some of your existing vendors?’” he said.

Meanwhile, Stratoscale will be able to take advantage of the resources at Ingram.

“Our team is working with Ingram sales folks and marketing folks and delivering the technology to market and making it easy for their VARs to get into this really hot hyperconverged and OpenStack space,” Richards said. “It’s been a great partnership thus far.”

Stratoscale is three years old and has raised has approximately $70 million in venture capital from companies like Qualcomm. Maislos, who founded the company, said his company’s solutions help secure the “promise of what data centers should be.”

“The idea of giving customers freedom in the software-defined data center to deploy scalable infrastructure with hardware of choice … is a revolutionary concept,” he said.

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