Nexsan Expands Essentials Global Partner Program

Cloud storage

**Editor’s Note: Click here for a list of February’s important channel-program changes you should know.**

Nexsan, a 100 percent channel-based company, on Tuesday announced the expansion of its Essentials global partner program.

It now includes an expanded line of Nexsan-branded unified hybrid storage, high-density storage and secure archive storage systems, as well as the Transporter private cloud file sync and share appliances. The company provides secure storage, backup and data management services.

The program also features benefits and broad enablement resources, as well as a LeadGuard program to assure revenue protection and enhance joint field engagement for each partner’s registered customer opportunities, according to the company.{ad}

“Nexsan … [delivers] more than 37,000 storage systems across 60 countries and counting,” said Russ Johnson, Nexsan’s chief revenue officer. “Today we are looking to further accelerate this channel success with a strong partner program that features new incentives and enablement tools designed to grow revenue opportunity for incremental growth. We have also added the complete line of Transporter private cloud file sync and share appliances to the program, so that our partners can go beyond traditional storage and data protection, and truly differentiate their business with a new proposition for storage collaboration and connectivity.”

With its newly expanded Essentials partner program, Nexsan offers performance-based incentives based on three program tiers: Gold, Silver and Bronze. Each tier will receive program benefits in alignment with their sales attainment goals, including new support and services designed to share the cost of tactical program execution.

Among the new benefits for qualified partners are: market development funds, LeadGuard opportunity registration, commercial models, demo equipment access, a campaign creator, training and certification paths, and a partner portal with 24-hour access to resources, marketing content, sales tools, incentives, promotions and more.

According to a TechValidate survey, Nexsan increased annual revenue between 5 and 30 percent for 60 percent of its partners. In addition, Optera Research Group said partners gave Nexsan an 80 percent overall satisfaction rating with as many as 89 percent of partners saying they are willing to recommend Nexsan.

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