Green House Data: Channel Is Ready for Green Cloud

The renewable energy-powered data center company Green House Data launched a partner program Thursday, saying the channel is ready for a more sustainable cloud.

Vice President of Marketing Wendy Fox told Channel Partners that although Green House has always engaged VARs and MSPs, the time has come to formalize its program.

Green House Data's Wendy Fox“We are certainly not the only or the first cloud hosting or colocation company to launch a channel program, but we see opportunity in the market for MSPs and VARs to offer a sustainable product to their constituents, whether they are white labeling it or reselling it,” Fox said.

Brian Parsons, who joined the company last fall as director of channel programs, will serve as the programs dedicated channel manager.

Green House Data bills itself as one of the main companies in the channel to be environmentally focused. The Cheyenne, Wyoming- based company is a member of the Environmental Protection Agency’s Green Power Partners, and it says it runs its data centers entirely on wind power.

Fox says the renewable energy credit market has become more popular in recent years.

“We’ve seen a really dramatic expansion of the number of businesses who are buying energy in the form of renewable energy credit or also participating in carbon off-set….” she said. “ We’re seeing that become much more widespread than it was, say, five or six years ago.”{ad}

She points to a 2012 New York Times report that claimed data centers accounted for 2 percent of all U.S. electricity consumption.

Fox praises the large number of companies that are going green, but she says her company differentiates itself. One major attribute that sets Green House apart from other data center companies, she said, is the fact that it is multitenant.

“Single-tenant data centers like your Facebooks, your Apples, your Amazons, because it is that single tenant, they can essentially do whatever they want in their environment,” she said.

The increased popularity of infrastructure-as-a-service also influenced decision to launch the channel program, Fox said. Cloud services have gained prevalence to the point where “even small businesses are putting their systems and their files into the cloud.

“… Channel partners, VARs, MSPs are seeing a higher demand than ever from their clientele. It’s a way for them to offer a suite of products. We also felt that our particular offering, a high-service grade cloud, is something that the channel market is ready for.”

Asked how the market will regard green cloud years from now, Fox said the outlook is positive.

“I think it will only continue to gain adoption and acceptance. If you think back almost a decade ago, when the concept of green IT was starting to take hold, it was buzzworthy, and cloud used to be very buzzworthy too, but now rather than a buzzword or an abstract concept, I think it’s an expectation that technology providers will take a level of responsibility for the technology itself.”

Green House was founded in 2007 with a Cheyenne data center. The company expanded to Portland in 2012 and has since grown to several locations nationwide.

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