Integra Debuts New Cloud UC Service

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Integra, the communications and networking services provider, through its two business units Electric Lightwave and Integra Business, has a new Unified Communications Cloud Voice service.

Integra's Scott ForbushIntegra UC Cloud Voice is a complete, hosted cloud offering that combines managed network connectivity, phones, voice, collaboration, installation and ongoing support.

Scott Forbush, Integra’s vice president of indirect sales, tells Channel Partners that UC Cloud Voice gives its partners the ability to offer a full-featured virtual PBX that can scale from eight to 10,000 users in a single instance. Integra has about 500 partners within its service footprint.

“UC Cloud Voice solutions assist our partners in entering the cloud space – if they are not already there – move their customer conversations into a new direction than traditional telecom offerings and empowers them with a differentiated value proposition, leading to stickier customer relationships,” he said. “Integra’s high-touch UC Cloud Voice solution helps our partners meet and exceed the exacting demands of business- and enterprise-level customers with unparalleled support.”

UC Cloud Voice supports legacy systems and is integrated with Integra’s Ethernet network, allowing connectivity with the customer’s network, back office and CRM software. It also offers managed QoS to maintain voice communication across the cloud. Additionally, UC Cloud Voice is scalable with advanced add-on applications to integrate with the offering.

“As the independent consultant to our customers, the brand awareness and loyalty of our partners will be critical to the success of our [new service],” Forbush said. “Once the partner community is fully educated on the suite of features and key integrations available with UC Cloud Voice, we trust that they will lead with this product as their primary offering in this space.”

Last January, Integra announced the formation of Electric Lightwave, which targets large enterprise, wholesale, government and education customers, and Integra Business, which focuses on the midmarket.

Integra has been transitioning over the past few years, focusing less on the SMB market and turning more of its attention toward larger accounts.

“Powered by Mitel, Integra’s UC Cloud Voice product suite helps customers improve productivity and focus on their business by offering fully customizable applications hosted in the cloud,” said Jon Brinton, Mitel Cloud Services’ executive vice president and general manager.

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