Ingram Micro Rebrands Community of Top Performers

INGRAM MICRO ONE — Ingram Micro on Wednesday announced its Trust X Alliance, which the distribution calls the IT industry’s “premier community” for top-performing vendors, service providers and VARs.

Previously recognized as the VentureTech Network (VTN), debuting in 1998, the Trust X Alliance’s collective resources and knowledge deliver “a level of IT services and solutions companies won’t find anywhere else,” according to the company.

In support of the new branding, Ingram Micro launched a new website, It is designed to provide businesses with a closer look at the vetting process for membership into the community, as well as the range of knowledge and experience that members offer both globally and to their local communities.

In addition, the community’s new signature emblem, now featured on members’ websites, business cards and collateral, makes it easier for channel partners to market and differentiate their premier status, and for businesses to identify community members, Ingram Micro said.

“The Trust X Alliance represents hundreds of the world’s most talented, skilled and business-minded IT service providers who are individually strong and collectively extraordinary,” said Paul Bay, executive vice president and chief executive of Ingram Micro United States and Export. “It’s an honor to build the Trust X Alliance brand and make it easier for businesses worldwide to partner with an IT service provider they can trust to help realize the promise of technology and exceed their goals.”

Starting in 2016, the Trust X Alliance will focus on building vertical-market expertise and welcome select members of Ingram Micro Public Sector Elite and Healthcare Elite. These specialized communities will enable a stronger vertical-markets focus within Trust X Alliance, and build on the founding principles and best practices of the community, according to the company.

“Health care and public sector are two markets regulated by strict compliance and industry mandates that require the use of targeted technology solutions and services that must be deployed by technology and business experts,” said Kirk Robinson, Ingram Micro’s senior vice president. “Our Healthcare and Public Sector communities represent the industry’s best education, government and health care-focused IT professionals. We’re excited to have them join ranks with our Trust X Alliance members and accelerate the adoption of technology worldwide.”

Also Wednesday, Ingram Micro announced its U.S.-based SMB Alliance partner community is primed for a banner year in 2016 with the addition of new leadership, resources and members. The Ingram Micro SMB Alliance represents 200 U.S. channel partners and more than 22 IT vendors specializing in the business IT needs of the SMB market.

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