Partners ‘Primary Route to Market’ for ExtraHop Analytics Platform Upgrade

Edward Gately**Editor’s Note: Click here for our recently compiled list of new products and services that partners can sell.**

ExtraHop, a provider of real-time wire data analytics for IT and business intelligence, on Tuesday announced the fifth generation (5.0) of its platform.

ExtraHop's Erik GiesaThe new functionality from ExtraHop delivers turnkey stream analytics for wire data, enabling organizations to: automatically discover devices, systems and their relationships; observe and measure their behavior; and explore this data to unlock cross-domain insights that extend across the business, according to the company.

Erik Giesa, ExtraHop’s senior vice president in charge of business development, tells Channel Partners the platform usually gets attached to and associated with large strategic initiatives like data-center consolidation, virtual desktop rollouts, cloud migrations, security ops build-outs and new application initiatives, “which plays perfectly to specific partners’ strengths.”

“But there is a powerful service element too,” he said. “The fact that we can see and make sense of all data-in-motion traversing a network means ExtraHop can mine network, application, infrastructure, client and business data right off the wire in real-time. You can imagine the type of real-time operational intelligence that can be extracted that simply isn’t possible with any other solution on the market. This presents additional service opportunities for partners to customize dashboards, establish KPIs for business processes, and integrate our data into security analytic workflows just to name a few.”

ExtraHop has more than 125 partners across the United States, Europe, the Middle East and Africa. In the United States, partners include large national firms like Presidio and WWT, as well as regional VARs that specialize in specific verticals like health care. In Europe, the Middle East and Africa, it works with partners like SMT Global and MTI.

“With 5.0, channel partners, for the first time, have the means to provide customers the most effective data analysis possible,” Giesa said. “It’s more effective and efficient than log aggregation, and it doesn’t require any modifications to applications or infrastructure. If it transacts on the wire, ExtraHop can measure it for performance, security, and business analysis.”

Operations teams can accelerate Internet of Things (IoT) initiatives with agentless, incremental monitoring of dynamic environments and connected devices. Also, network and IT security teams can correlate all north/south and east/west traffic, whether in …

… the data center or the cloud, and line-of-business managers can access insight into individual user experiences, enabling them to track, monitor and improve that experience to drive revenue and improve brand perception, according to the company.

“There are really three key ways that our channel is integral in driving the success of our platform,” Giesa said. “First, our channel partners are our primary route to market. This is where joint sales and marketing activity, and our marketing development funds come into play to generate demand. Second, our partners are key in helping us navigate and ensure high customer satisfaction, not just during the sale but post-sale.”

And third, the channel is a “key partner in delivering value-add services to ensure customers extract as much value as possible in leveraging” ExtraHop’s platform, he said.

“Adoption of software-defined data centers and software-driven cloud networking are on the cusp of widespread implementation,” said Ed Chapman, Arista Networks’ vice president of business development and alliances. “Through our partnership with ExtraHop, Arista EOS customers can realize the next frontier of network-wide, cloud-based visibility, orchestration and automation, to seamlessly manage the dynamism and complexity of these environments.”

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