OrionVM, known for its hyperconverged cloud architecture, joined the AT&T Partner Exchange program.
“We’re going to be selling our cloud to their channel, through their channel, to their service providers and beyond,” said Daniel Pfeiffer, Orion VM’s vice president of marketing and partnerships.
Pfeiffer said the alliance with AT&T will help service providers “gain cloud competency at a competitive price.”
“With the OrionVM option and along with AT&T’s network connectivity, they can deploy their own cloud infrastructure to their ecosystem or internally consume it inside their organization,” he said.
Competitive pricing is one of major selling point of OrionVM’s, which says midmarket partners struggle make margin selling cloud infrastructure for a price less than Amazon.
“It just really doesn’t exist,” Pfeiffer said.
Joe Emison, chief technology officer for the information-services company BuildFax, said the announcement is one in a long list of companies pitching cloud deployment. He said companies can’t compete against Amazon if all they offer is compute and storage.
“Look, Amazon clearly, undisputedly delivers consistent and fast performance, and is not expensive,” he said. “This is like telling me that the Tesla P85D doesn’t have a hemi in it. So what? Does your Dodge Charger go 0 to 60 in 3.5 seconds?”
Still, Pfeiffer touted OrionVM’s platform as huge news for customers that choose an alternate route from Amazon.
“There is a lot of consolidation [in the IaaS market], but there are new technologies emerging that enable business models and opportunities, particularly for the midmarket players, to really remain relevant,” Pfeiffer said