PRESS RELEASE — CLOUD PARTNERS — TBI (Booth 506) announced today that Corey Cohen has joined the master agency as Director of Marketing to drive the company’s marketing strategy and lead advertising initiatives.
Cohen brings to TBI over 10 years of experience in public relations, business development, and integrated marketing strategy, as well as a strong background in the technology space.
“We are incredibly excited to bring Corey on board,” said TBI Vice President Ken Mercer. “She is a natural leader with a sense of urgency and initiative that is exactly what we need to supercharge our marketing department. From our first meeting I was impressed with Corey’s unique agency and public relations experience. Her vision and insight continue to amaze me. We are fortunate that Corey accepted the position and I am looking forward to seeing great things from her and our marketing department!”
Cohen specializes in developing strategic communications and building brands through integrated marketing-communications efforts including social media, media relations, web and email marketing, and traditional and digital advertising. Before coming to TBI, she served as Director of Business Development for Magnani Continuum Marketing, a B2B integrated marketing agency where she headed the company’s business development strategy.
As Director of Marketing, Cohen will be responsible for spearheading and managing TBI’s marketing communications and implementing multi-channel branding and press strategies. In addition to driving TBI’s overall marketing strategy, Cohen will focus on content creation and producing industry events to enhance agent engagement. She will direct both internal and external communications to ensure the delivery of valued products and programs to providers and partners alike.
“It’s an exciting time to join TBI,” said Cohen. “The company is making a lot of changes to support and fuel growth, continuously innovate, add products to their portfolio, and develop partner programs to advance already successful relationships. This is a great opportunity to be a part of a growing company and help TBI’s partners build their businesses as they adapt to the changing landscape of technology convergence.”
TBI is one of the nation’s leading technology distributors. For more than 25 years TBI has been enabling IT consultants, VARs, MSPs and more than 2,000 other industry professionals to source, advise and quote the right customer solutions.
As a top Master Agent, TBI serves as our partners’ advocate, ensuring the most competitive prices and trouble-free provisioning of cloud, internet, data, mobility, voice, and managed services from over 70 service providers. Through a variety of training programs, marketing support, back-office tools and financial resources, TBI empowers our partners to be the foremost authority and single source provider for all of their customers’ technology needs. For more information or to learn how to become a TBI partner, visit www.tbicom.com.