PRESS RELEASE — SILICON SLOPES, UT–(Marketwired – Sep 8, 2015) – Today, InsideSales.com announced the Predictive Cloud, a first-of-its-kind open platform that enables businesses of all sizes to build rich, powerful predictive apps that drive business results. Powered by the proven Neuralytics self-learning predictive engine, the Predictive Cloud taps into the intelligence gathered from analyzing nearly 100 billion sales interactions. The Predictive Cloud represents the evolution of big data applications for businesses, allowing companies to realize the full potential of predictive technologies in their own applications, business processes, and sales practices.
InsideSales.com will showcase the Predictive Cloud at the Dreamforce conference this month, highlighting three unique ways companies can leverage this new technology:
“The vision for the Predictive Cloud dates back to the founding of the company in 2004,” said Dave Elkington, founder and CEO, InsideSales.com. “We are building an Amazon-style recommendation engine for business — a system capable of intelligently analyzing billions of data points in real-time and recommending the optimal next steps for almost any application or business process. This lays the groundwork for a future where predictive technology can be applied not just to sales organizations, but also to government, healthcare, retail and beyond.”
In her July 2015 report, “CRM Sales Automation Software for Every User,” Kate Leggett, vice president and principal analyst at Forrester Research, noted: “Solutions in the sales acceleration category speed prospects’ progress through the sales funnel through prescriptive insights. These take the insights driven by predictive analytics and layer on domain-specific business logic resulting in context-specific, actionable prompts for individual salespeople.”
The Predictive Cloud analyzes nearly 100 billion sales interactions and is powered by InsideSales.com’s Neuralytics engine, a real-time, self-learning predictive engine that incorporates advanced learning algorithms to analyze data and provide intelligent recommendations. This self-learning capability means that all transactions are automatically captured and continuously refreshed, providing a tight feedback model between actions and results to enhance the predictive power of the system. Data from the Predictive Cloud is combined with anonymized customer data, then correlated and enriched with external data sources, creating “High-Definition” Data to increase predictive accuracy.
InsideSales.com has partnered with visionary companies to develop proof-of-concepts that highlight the benefits and unique ways the Predictive Cloud can be applied within an organization:
“Our popular meeting and collaboration product, join.me, attracts more than a million first time free users every month, many of those are sales people looking for an edge in making great presentations to prospects. At this extreme scale, data science is critical in matching the right product to the right customer,” said Larry D’Angelo, senior vice president of sales at LogMeIn, a company actively involved in a Predictive Cloud proof of concept project. “As an InsideSales.com customer, we see a lot of promise in Predictive Cloud. It’s taking analytics to a new level we believe can ultimately boost sales productivity.”
“In many ways, the promise of analyzing data is only starting to be realized in a business context,” said Mark Gorenberg, Zetta Venture Partners. “InsideSales.com has shown time and again that they have the right formula to accelerate sales, but the Predictive Cloud is where they’ll prove that their technology can be applied across an entire organization to bring operations, applications and more into a new era of operational efficiency and sustainable success.”
This has been a record year of growth for InsideSales.com. Having hired top executive talent including chief customer officer and president of worldwide sales Jim Steele and expanded its company footprint beyond U.S. borders in London, InsideSales.com has grown to more than 700 employees. This spring, the company closed a $60M strategic funding round led by Salesforce with Microsoft and announced its acquisition of C9 Inc. to bring its predictive cloud platform to the entire sales funnel.
InsideSales.com’s Predictive Cloud is available under tech preview to select partners, with a broader public launch anticipated in 2016. Dreamforce attendees can see the Predictive Cloud firsthand at InsideSales.com’s booth, N1409. To add your company to the tech preview wait list, please visit www.predictivecloud.com.
InsideSales.com offers the industry’s leading sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer. The platform fuels sales rep performance and provides buyer personalization with breakthrough innovations in predictive sales communications, gamification and hiring. InsideSales.com has received numerous accolades for its technology and has been named as one of the fastest growing companies by Inc. InsideSales.com enterprise customers include ADP, Microsoft, Groupon and Zenefits.