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Lana King, Polycom’s senior director of global channel strategy and program, tells Channel Partners the new additions are examples of “competitive differentiators” for its partners. The company launched a new partner program this past spring with four program levels: authorized, silver, gold and platinum.
The RealPresence Group Series v5.0 represents the next generation of the company’s Group Series workplace offerings. The RealPresence Group Series 5.0 software natively integrates with both Microsoft Lync and Skype for Business.
“Native integration supports a more natural and/or familiar user experience for the customer and easier choice when compared to other video solutions in the market,” King said.
The RealPresence Group Series v5.0 also offers Polycom Acoustic Fence and beam-shaping technology that eliminate extraneous noises from the work environment, King said. Polycom partners can use these as “unique competitive differentiators in Microsoft environments or unconventional work environments,” she said.
“Our ability to natively integrate with Microsoft Lync and Skype for Business means the opportunity for the channel is massive,” King said.
Polycom also announced its new OTX Studio, which offers advanced HD video, graphics and voice quality for midsize conference rooms.
And finally, it introduced its new RealPresence Touch, a new touch control system designed for the RealPresence Group Series that offers users a consistent experience across the Polycom portfolio, including desktop, mobile and Web.
According to a recent report from IDC, there are 10,000 Skype for Business/Lync server domains; 90 percent of Fortune 500 companies use Skype for Business/Lync and 60 percent of enterprises are either deploying or planning to deploy it.
“Additionally the Acoustic Fence and beam shaping technology are door openers for a wide variety of net new customers outside of the typical enterprise work environment,” King said. “The sky is the limit really.”
Partners are optimistic about the latest additions, Polycom’s product road map and go-to-market strategy, she said.
“They see the growth opportunities, and new opportunities to partner effectively and capitalize on our unique differentiators that make a difference to customers,” King said.
With the new additions, Polycom’s overall goal is to “elevate” its customers.
“Putting customers first ensures customer loyalty,” King said. “To that end, we develop programs and resources to develop and support our partners so that they may grow along with Polycom and further satisfy our joint customers.”