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Small Businesses Slow to Optimize Search-Engine Traffic

PRESS RELEASE — NEW YORK, Aug. 31, 2015 /PRNewswire/ — Newtek Business Services Corp., (NASDAQ: NEWT) (www.thesba.com) The Small Business Authority®, with a portfolio of over 100,000 business accounts, announced today the findings of its SB Authority Market Sentiment Survey, a monthly window into the concerns of independent business owners. Based on a poll of over 1,000 respondents, the key finding from the August survey is 45% of business owners say web traffic from search engines is an important source of new opportunity for their business. Additionally, only 39% of business owners believe their website is optimized to meet its search engine traffic.

The full August 2015 results showed the following:

Poll Question

Poll Answer

Percentage

2014 Percentage

 

Is web traffic from search engines
an important source
of new opportunity for your
business?

Yes

45%

50%

No

39%

36%

Unsure

16%

14%

Is your website optimized to
maximize its search engine
traffic?

Yes

39%

41%

No

36%

36%

Unsure

25%

23%

Barry Sloane, Chairman, President and CEO of The Small Business Authority® commented, “It certainly appears that although business owners are utilizing websites as an important tool for marketing, usage still has not reached the majority of business owners and the growth of Internet usage may be faltering. In addition, with all the constant changes in algorithms that search engine players use, constant monitoring and adjusting of one’s site in look and feel, as well as marketing adjustments, may be warranted. We recommend that small business owners do some work here and pay more attention to their online presence.”

About Newtek Business Services Corp.

Newtek Business Services Corp., The Small Business Authority®, is an internally managed BDC, which along with its controlled portfolio companies, provides a wide range of business services and financial products under the Newtek® brand to the small- and medium-sized business (“SMB”) market. Since 1999, Newtek has provided state-of-the-art, cost-efficient products and services and efficient business strategies to over 100,000 SMB accounts across all 50 States to help them grow their sales, control their expenses and reduce their risk.


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