SaaSMAX, Chanimal Team on SaaS Channel Management Certification

SaaSMAX is offering what it says is the first-ever SaaS-specific Channel Management Certification Course to the SaaS sector.

In collaboration with Chanimal, the certification is specifically designed to educate business-to-business (B2B) cloud software CEOs, CMOs and channel marketing executives on the best practices for building and managing a great reseller program.

The course will be presented in five 90-minute online classes by SaaSMAX CMO and Chanimal CEO Ted Finch, every Friday in October.

SaaS channel managers and marketers who complete the course will receive an executive certificate in SaaS channel management. Individuals will become “SaaS Channel Manager Certified” with SaaSMAX.

“Indirect channels can be one of, if not the, most profitable paths to growing your SaaS sales,” said SaaSMAX CEO Dina Moskowitz. “The good news is that it’s not magic and it’s not even difficult to implement; however, it does require know-how, strategy, commitment and implementation. This SaaSMAX/Chanimal certification course will provide SaaS executives with that know-how, strategy and tools.”

SaaSMAX says the course will allow students to quickly identify their strengths and weaknesses as well as refine their program based on high standards and proven channel strategies.

“The Chanimal certification started in 2013 and has been delivered to channel managers from startups to some of the industry’s largest high-tech companies,” said Finch. “It is based on experience building channels for over 400 companies. This custom certification leverages the key tenets of channel management and marketing, with content and adjustments specifically tailored for SaaS marketing executives.”

Classes begin at 9 a.m. PT. Lessons include:

  • Oct. 2: Channel Partner Programs 101-110: Your Competitive Advantage
  • Oct. 9: Defining Your Reseller Program
  • Oct. 16: Creating the Policies for Your Reseller Program
  • Oct. 23:  Reseller Recruitment & Strategic Alliances
  • Oct. 30:  Partner Enablement

Registration is available here, and discounts are available for SaaSMAX members. 

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